First Phin First . 2/4/26 First Phin First . 2/4/26

Vietnamese Coffee Is Having a Moment in New York

First Phin First . 1/14/26 First Phin First . 1/14/26

Lunar New Year is around the corner!

First Phin First . 1/8/26 First Phin First . 1/8/26

Sharing Vietnamese Coffee & Plant-Based Innovation with Vinamilk in New York

First Phin First . 12/23/25 First Phin First . 12/23/25

First Phin First Featured by W42ST — A West Side Small Business Spotlight

First Phin First . 12/18/25 First Phin First . 12/18/25

Fueling 500+ Dancers at Prelude East Coast

First Phin First . 12/9/25 First Phin First . 12/9/25

Fueling the Team Behind CookUnity’s Chef-Driven Kitchen

First Phin First . 12/8/25 First Phin First . 12/8/25

Vietnamese Coffee for Colgate’s Annual Holiday Event

First Phin First . 12/5/25 First Phin First . 12/5/25

Delivering a Seamless Coffee Experience with Deloitte

First Phin First . 12/3/25 First Phin First . 12/3/25

A Simple Coffee Moment for Google’s Team Happy Hour

First Phin First . 11/12/25 First Phin First . 11/12/25

Not Just a Vietnamese Coffee Cart! Full Matcha Bar in New York

First Phin First . 11/8/25 First Phin First . 11/8/25

Bringing Specialty Vietnamese Coffee & Matcha Into a Wellness Space

First Phin First . 11/3/25 First Phin First . 11/3/25

Creating a Consistent Home for Vietnamese Coffee in Hell’s Kitchen

First Phin First . 11/1/25 First Phin First . 11/1/25

Celebrating First Responders with T-Mobile — A Weekend of Community & Coffee

First Phin First . 10/31/25 First Phin First . 10/31/25

Bringing a Halloween Coffee Bar Experience to Notion New York

First Phin First . 10/26/25 First Phin First . 10/26/25

Where Vietnamese Coffee Meets the Energy of Tennis

First Phin First . 10/20/25 First Phin First . 10/20/25

Vinamilk U.S. Launch: First Phin First Coffee Experience

First Phin First . 10/2/25 First Phin First . 10/2/25

Vietnamese Coffee, Pilates & Community — Popup at Hell’s Kitchen Pilates

What do Pilates and Vietnamese coffee have in common? Balance. On October 4, our cart joined Hell’s Kitchen Pilates and the 49th Annual West 44th Street Garage Sale, bringing energy, culture, and community together on a block alive with tradition.

First Phin First . 9/21/25 First Phin First . 9/21/25

Brewing Culture & Community: Our Pop-Up at Cubby’s with DJs from 5th Floor Walkup

Over 250 guests gathered around our cart this weekend, turning a simple coffee pop-up into a celebration of friends, family, and community. From first-time sips of Vietnamese coffee to shared moments with neighbors, every cup became a connection.