Vinamilk U.S. Launch: First Phin First Coffee Experience
We’re proud to share a major milestone for both Vietnamese coffee culture and our team at First Phin First. Recently, we were invited to take part in Vinamilk’s official U.S. launch campaign, celebrating the arrival of Vietnam’s #1 dairy brand to American shelves.
As part of the campaign, our coffee cart hosted an exclusive Vietnamese coffee tasting experience, featuring two of Vinamilk’s newest products now available across the U.S.:
Vinamilk Southern Star Sweetened Condensed Milk – the gold standard of creamy, rich flavor that’s been at the heart of Vietnamese coffee for generations.
Vinamilk 9 Nutz Creamy Blend – a smooth, plant-based milk made from a blend of nuts and grains, offering a modern twist for today’s health-conscious coffee drinkers.
A Fusion of Heritage and Modern Flavor
The tasting event was more than just about coffee—it was about sharing a story.
Each cup showcased the authentic balance of bold Vietnamese robusta coffee and the signature sweetness of Vinamilk condensed milk, a pairing that’s been loved in Vietnam for decades.
To introduce something fresh, we also served our signature drink, the VinaLuxe Cloud — a smooth Vietnamese coffee topped with a fluffy purple ube cream foam made using both Vinamilk products. It was a crowd favorite, blending nostalgic flavors with a contemporary, eye-catching presentation.
Celebrating a New Chapter for Vietnamese Brands
This launch represents something bigger than just new products—it’s a moment of cultural pride.
Vinamilk, in partnership with Gloria Wholesale, is bringing high-quality, clean-label dairy and plant-based products from Vietnam to North America. Their mission is to make Vietnamese brands a part of everyday life in the U.S., and we’re honored to play a small role in that journey.
At First Phin First, our mission has always been to connect people through the energy, craftsmanship, and community of Vietnamese coffee. Partnering with Vinamilk allowed us to showcase that vision on a larger stage and share a taste of Vietnam’s coffee culture with a new audience.
What’s Next
With Vinamilk now officially available across Amazon, Walmart+, and eBay, more people in the U.S. can experience the authentic flavors that make Vietnamese coffee so special.
We’re excited to continue supporting Vietnamese brands through future events, collaborations, and coffee experiences — and we can’t wait to see how this partnership inspires more people to discover the beauty and depth of Vietnamese coffee.
☕ Interested in bringing a Vietnamese coffee experience to your next event?
Book First Phin First for your corporate activations, private gatherings, or brand collaborations — and let your guests experience Vietnamese coffee, culture, and craft in every cup.
