First Phin First Featured by W42ST — A West Side Small Business Spotlight

We were recently honored to be featured by W42ST, a community-driven publication dedicated to highlighting local stories, neighborhood happenings, and small businesses across Manhattan’s West Side.

W42ST regularly publishes articles and newsletters that keep residents informed about what’s happening in their community — from local events and openings to the people building meaningful businesses in the neighborhood. Their platform plays an important role in supporting independent brands by giving them visibility beyond traditional media.

Sharing the Story Behind First Phin First

The feature focused on the story of First Phin First — how we started, why Vietnamese coffee is at the center of what we do, and how our pop-ups and collaborations have grown into a community-driven coffee service in New York.

Being included alongside other West Side small businesses was especially meaningful to us. Much of our journey has been shaped by neighborhood pop-ups, local partnerships, and word-of-mouth support from the very communities W42ST serves.

Why Local Coverage Still Matters

In a city as large as New York, local publications like W42ST play a crucial role in preserving neighborhood identity. Their coverage doesn’t just spotlight businesses — it tells the stories of the people behind them, helping residents feel more connected to where they live.

For us, this feature wasn’t just press. It was recognition from the community we operate in and care deeply about.

Continuing to Build on the West Side

We’re grateful to W42ST for taking the time to share our story and for consistently uplifting small businesses across the West Side. As we continue to grow, staying connected to the neighborhoods that supported us from the beginning remains a priority.

If you discovered us through W42ST — welcome. We’re excited to keep serving Vietnamese coffee, matcha, and community-driven experiences across New York.