Vietnamese Coffee Is Having a Moment in New York
And we’re proud to be part of it.
A well-known English edition of VnExpress, one of Vietnam’s most widely read online newspapers and the first major digital news outlet in the country, recently featured a story about how Vietnamese coffee is becoming a New York sensation and highlighted our cart in the piece — you can read it here: https://e.vnexpress.net/news/travel/how-vietnamese-coffee-became-a-new-york-sensation-4961992.html
If you’ve noticed Vietnamese coffee showing up more around New York lately, you’re not imagining it.
A recent article highlighted how Vietnamese coffee has become a growing sensation in NYC, drawing curious locals who are used to the city’s usual coffee routine. And honestly, it makes perfect sense. Vietnamese coffee is bold, rich, and memorable in a way most people aren’t used to experiencing day to day.
At First Phin First, this is exactly what we’ve been seeing in real life.
Why Vietnamese coffee stands out in a city full of coffee
New York is one of the most competitive coffee cities in the world. You can find everything from specialty espresso bars to oat milk lattes on every corner. So when something new cuts through, it’s usually because it offers a genuinely different experience.
Vietnamese coffee does.
It’s not just “strong coffee.” It has a deeper flavor, a fuller body, and a vibe that feels comforting and energizing at the same time. It’s the kind of coffee that makes people stop and ask questions. People want to know what it is, how it’s made, and why it tastes so different.
And that curiosity is part of what makes it special.
It’s more than a drink. It’s culture.
For many Vietnamese people, coffee is not just a morning habit. It’s a ritual. It’s something tied to family, community, and the feeling of sitting down with someone and catching up.
That’s a big part of what we bring to our events.
We’re not just showing up to pour coffee. We’re bringing a piece of Vietnamese café culture into spaces where people might not otherwise encounter it. Offices. Brand activations. Retail pop-ups. Community events.
And every time, you can feel the shift.
People slow down. They talk. They compare flavors. They laugh. They take photos. They remember it.
Why offices and events love it
One thing we’ve learned quickly is that Vietnamese coffee works especially well in group settings. It gives teams something to gather around. It creates a shared experience. It sparks conversation.
And in a world where so many office perks feel repetitive, Vietnamese coffee feels genuinely different.
It also helps that it has a naturally stronger kick than most standard coffee, which is perfect for keeping energy up during a busy workday or a long event.
And yes, we serve matcha too
We also offer ceremonial grade Uji matcha, which is a huge part of what makes our menu feel complete. Some guests want bold coffee. Others want a smoother, more balanced option.
And we make matcha the way it’s meant to taste. Not overly sweet. Not watered down. Not just green milk.
Vietnamese coffee is growing, and we’re just getting started
Seeing Vietnamese coffee become more popular in New York is exciting, but for us, it’s also personal.
We started First Phin First because we wanted to share Vietnamese coffee culture in a way that feels elevated, accessible, and unforgettable. Something that honors the tradition while making it easy for people to experience it for the first time.
If you’re planning an office celebration, a team event, or a retail activation and want to bring something truly different to your guests, we’d love to be part of it.
Bring Vietnamese coffee to your next event
First Phin First is a Vietnamese coffee and matcha cart based in New York City. We specialize in corporate events, office pop-ups, private celebrations, and brand activations.
